The CEO and Founder is Ms Diana Murage also known as Dee. She is a self-taught loctician and natural hair specialist who has been doing hair for the last 10 years.  She holds a Diploma in Business Administration and Management  and also a Diploma in Mass Communication. She has managed to curve a niche in the locs and natural hair industry thereby managing to help so many on a healthy hair journey and also training people on healthy hair practices. She is very passionate about locs and natural hair.

Her journey in the hair industry began decades ago as she tended to friends and family members’ hair. She would later discover that this was her passion and destiny. Over the years she has been able to mentor hairstylists on the importance of healthy hair fostering confidence and improving livelihoods.

Throughout her career she has remained innovative and trail blazing. With the evolution of hair care she has managed to come up with solutions to hair problems especially in the loc industry. She is always researching and thinking on the best options for the clients. African hair is a masterpiece defying so many odds. Its beautiful, majestic and mesmerizing. She believes that it’s a woman’s crowning glory.